Nu Aria is an internationally competing, award-winning, pop a cappella group at Mt. San Antonio College. As the Marketing and Communications Director for the team, I manage all forms of internal and external communication.

The logo was collaboratively designed with former member Aaron Quintero and I further developed out the visual identity, including a color palette, typography, and multi-platform branding applications. Expanding on our branding, I designed merchandise such as t-shirts, banners, and stickers, for outreach and team sustainability initiatives, and increased visual support to our shows and competitions.

Additionally, I designed promotional posters for auditions and shows resulting in 100+ audition applicants and sold out ticketing to shows at venues with up to 2,000+ seats. Managing the group’s social media, I photograph events, produce content, and engage with followers­, maintaining a cohesive and dynamic visual brand presence across all physical and digital platforms. Check out more of my work with Nu Aria @nuariaacappella on Instagram!