Designers: Veilinda Rusli, Kaylyne Pham, Yesina Dorado

Awards: Silver in Integrated Advertising Campaign for the 2025 AAF ADDY

The BRIC 10 Year Anniversary Campaign celebrated a decade of community, wellness, and student engagement at Cal Poly Pomona’s Bronco Recreation and Intramural Complex (BRIC). I supported the development and adaptation of a cohesive visual system across print and digital platforms, ensuring consistency across environmental graphics, social media assets, and promotional materials.

My role focused on the prep production ready files, adapting layouts for multiple formats, selecting and manipulating photography, and creating mockups for merchandise applications. Working within the established brand guidelines, I helped translate the milestone theme into a flexible visual identity that maintained corporation consistency while elevating the celebratory tone of the campaign.

This campaign reached 27,200+ students and resulted in an increase in BRIC attendance.