PHASE 2: CANDIDATE EVENTS
The second phase announced events that connected the candidates to the student body. Differing colors, textures, and scrapbooking/office supply elements were utilized to differentiate from the first phase, with more emphasis on the event dates and information.
PHASE 1: GOVERNMENT POSITIONS APPLICATION
The first phase announced that applications to run for government positions were open and to build more student interest to apply. Green, blue, and orange overlays were used along with scrapbooking/office elements and student cutouts were used to give emphasis to the main message in the cutout and button type. Our goal was to receive at least 1 confirmed candidate per position, which we met!
ASI '25-'26 STUDENT GOVERNMENT ELECTIONS
EVENT MARKETING & VISUAL IDENTITY
Designers: Ashley Tossounian, Kaylyne Pham, Keith Tran, Katarina Wasilewski
The ASI Student Government Election Campaign aimed to increase student awareness, participation, and leadership visibility across campus. I collaborated on the development and rollout of visual assets designed to energize engagement and communicate election information clearly across many varying digital and print touchpoints.
My responsibilities included developing adaptable graphics for social media, campus signage, and digital communications, preparing production files, and supporting timeline coordination to ensure deliverables remained on schedule. The campaign required balancing institutional clarity with dynamic visual energy to appeal to a broad student audience.
This campaign was seen by 27,200+ students daily over a 5 month run that resulted in 1,480 student votes and saw a 25.8% increase from the previous election cycle.
The third phase announced events that voting period and the celebrations following the elections. Differing colors, textures, and scrapbooking/office supply elements were utilized to differentiate from the first and second phases, with the new addition of a glitter overlay and polaroids of students. We exceeded our goal of at least 1,000 student votes bringing in 1,480 votes and saw a 25.8% increase from the previous election cycle.
PHASE 3: CANDIDATE EVENTS